one of our ongoing research projects has involved the registration of domain names closely resembling motorsport related brands and accumulating simple analytical data including visitor numbers, referring isps, ip identifiers, geographical location and the likes to generate useful yet anonymous information on errors in url inputting, free traffic availability and mail management options.

such domains are devoid of keywords and have no pages pointing to them. we do not promote the urls of the 'error' or 'intended' name. each of these pages served provides a swift, advert free link to the 'intended' site and brand.